What is Brand Management and Why Should I Give a DAM?
What is Brand Management, anyway? Every organization has a different process for brand management—and often an entirely different definition of what brand management actually is. The short, sweet answer is that brand management is the maintenance and promotion of a brand’s personality—a moving target that
Emerging Trends in the DAM Marketplace
What does the future look like for DAM users? What are the best ideas and biggest breakthroughs on the horizon that will transform the industry and change the way we do business? How can we leverage these insights and make better decisions that help our
5 Ways to be a Bad Ass Brand Manager
Think you’ve got what it takes to be a brand management superstar? Here are some tips and tricks to help you streamline your workflow like a boss. Set the stage by establishing a brand management process. Brand Management objectives vary from business to business, but Brand