April 26, 2016
Digital Assets: A DAM best practices refresher
Digital assets are, as the name implies, meant to serve the business or organization in which they reside. But if they are ineffectively managed, these assets can become liabilities.
To prevent this from happening, here’s 5 tips:
- Establish digital asset management (DAM) best practices immediately. It’s impossible to manage something without putting forethought into the processes and tools you will use, so if this is your first attempt, take your time and get it right. If you need ideas, check out this Guide.
- Shift your mindset from ‘good enough’ to ‘world class.’ If what you are doing today is working, but not optimized, you have room to improve with many tangible benefits. Digital asset management best practices are well established and documented, so follow the playbook.
- Take out the trash, so to speak. Put obsolete assets into storage and out of the main system so users have quicker access to the works they most urgently need. (Keep them, just not in your main repository. See my previous blog post on dealing with old digital assets.)
- If you have a system in place, evaluate integrations and how you can better leverage your DAM system. Have there been new integrations or partnerships established that might expand the areas where DAM can be utilized? Content management, marketing automation, content collaboration, the list goes on and on.
- If you already have tools and processes in place, the steps above still apply. Go back and assess if the tools you have are outdated; consider that network drives and folders might not be sufficient today where they once were; review archival and storage procedures.
Periodic care and maintenance of your practice is warranted, and with a fresh look at how you manage your DAM system you’ll be primed to move from good enough to world class.
To learn explore more best practices, check out the DAM Best Practices Guide