March 15, 2016
Digital Assets – The end of the line
The end of the line for your digital assets is a lot like retiring a comfortable pair of old shoes. You can’t bring yourself to do it, so they sit around forever. Usually it takes an extenuating circumstance to force us to say goodbye to our beloved items. But it shouldn’t.
In most data centers – where your digital assets live – the main three concerns are:
- Power – Power doesn’t apply here since servers have become optimized for green energy initiatives;
- Space – In the ‘old’ definition of space, people were concerned with server racks. With VMs, that really doesn’t apply;
- Cooling – It’s already well handled.
So when it comes to dealing with old digital assets, what should we be concerned with?
Space in this application is really all about hard drive space, which costs very few dollars per Gigabyte. Why the urgency to archive and store digital files? The answer is efficiency of the user experience, which isn’t necessarily IT’s issue, but it should be.
We should establish a proper process for archival and permanent storage of digital assets with as much verve as we retire our physical assets. The biggest issue for DAM users is the easy search and retrieval of assets contained in their DAM systems. If we leave all of the old, outdated and/or unused assets in there, it makes their job more difficult because it greatly increases the amount of files they must sift through to find what they need.
So let’s get motivated to clean out the old assets as a means of improving service levels IT provides to your DAM system users. This doesn’t mean delete files permanently, rather, move them to a cold-backup (archive) to eliminate some of the noise users deal with. In fact, definitely DON’T delete them because you might need them sometime in the future for claims, re-creation of media, or other possible cases.
Archival policies won’t save you tons of $ in power, space or cooling, but it will save you time and money by making your users more productive, which is what IT is all about.
As someone once told me: IT isn’t a cost center, it’s a revenue center, because you can’t make money without it. True! So let’s help them make money by getting better at the storage and archival of digital assets.
To learn more about Digital Asset Management and best practices, check out our new DAM Toolkit by clicking here.