May 25, 2011
How long does it take to get a DAM working?
Henrik de Gyor posted an interesting article on the Content Management Connection about the factors that affect the amount of time it takes to get a DAM up and running within an organization. Henrik makes great points about DAM being about people and processes in addition to technology, and how taking baby steps that lead to small successes results in steady progress.
However, one point that surprised me was:
“…it may take typically between 6 to 24 months to get the DAM running with your assets, your metadata and start getting real user adoption.”
Wow, 24 months is a long time!
Maybe I’m a little spoiled, because as a DAM consultant I regularly helped organizations get up and running within a few days. Now I know that there was planning and work done before and after I was involved in the project, but I doubt that took over a year.
I can also understand how a enterprise DAM project across an entire Fortune 100 company would take a long time, but most “baby step” DAM projects shouldn’t take that long. This article raises a great question to ask when evaluating a DAM solution – “How long does it take to get everything up and running?” If the answer is 24 months for your first baby step, you’re looking at the wrong solution.
So the question goes out to those who have already implemented DAM – how long did it take you?